Discount Junior Brannock Device (children's)

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This is very convenient to have--especially with rapidly growing, small children! It is so much easier to measure their feet at home and go to the store when they actually do need new shoes (or just buy them online). I got tired of hauling them in to the store to have their feet measured each change of season, so I got this and I'm REALLY glad I did! It is solid metal and comes with very clear, simple instructions. After reading them, I realized that most sales associates DO NOT use it properly! They are supposed to measure not only the length, but the arch length using the small piece that slides up and down the side, and take the GREATER of the two measurements as the correct shoe size. When this is not done, it can cause the toes to grow crooked and bend turned in on eachother rather than grow straight. There are very clear illustrations of this in the instructions. Whenever I have brought my toddlers in, the sales associates have always just measured according to the length only. The directions caution against doing that, as it is not an accurate measure for the correct shoe size, and may cause the toes to grow crooked. There is also a moving piece that determines the proper width.

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The junior Brannock device is made of metal and easy to use. My toddler thinks it is a torture device at the shoe store, but having it at home, she wants her feet measured every day! This is a huge help to have at home as I typically buy shoes from Zappos and now I can just measure her at home instead of dragging her to the store. Also, the instructions had 2 different measurements that you are supposed to take to determine the appropriate shoe size, which surprised me because I've never seen a shoe salesperson actually take both measurements!

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I tend to get better deals online, so it was really hard for me to get my DD shoes because I would get the wrong size etc. Now I know exactly what size she is at all times, it is great!!!! I know it would make a great Baby Shower gift as a previous reviewer had mentioned I wish I would have gotten this YEARS ago, it's easy & quick to use no more going to the store just to measure her feet.

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Being able to measure my child's foot on a frequent basis is terrific. The width gauge is confusing though, even with directions.

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Bought it for my shoe business, nice to have a smaller size for children. High quality device that will last for years.